Crypto Comedy! Bitcoin Pizza Sold for $40 Are Now Worth $700M

Tatevik Avetisyan
By Tatevik Avetisyan 3 Min Read
Bitcoin Pizza Day
Bitcoin Pizza Day 14th Anniversary

YEREVAN (CoinChapter.com) — In 2010, Laszlo Hanyecz, a programmer from Florida, made history by buying two Papa John’s pizzas for 10,000 BTC. Cut to 2024: This so-called transaction has become well-known in the cryptocurrency community and has earned the festival-like title of ‘Bitcoin Pizza Day.’

The reason is part amusing and tragic: Hanyecz’s payment of 10,000 BTC was about $41 in 2010. But as of May 2024, those Bitcoin tokens cost around $700 million, meaning Hanyecz paid nearly $350 million for each pizza.

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Flashback: What Happened on the Bitcoin Pizza Day?

On May 18, 2010, Hanyecz posted a request on the then-popular BitcoinTalk.org forum, saying:

“I’ll pay 10,000 bitcoins for a couple of pizzas … like maybe 2 large ones so I have some left over for the next day.”

A Britisher accepted the offer and facilitated a purchase that would become the first commercial transaction involving Bitcoin.

Laszlo's Pizza Request on Bitcoin Forum.
Hanyecz’s Request. Source: BitcoinTalk.org

Bitcoin Price Rockets Toward $10,000 Five Years Later

Bitcoin’s value increased dramatically after the original Bitcoin Pizza Day. For instance, the BTC price reached $1 nine months after the transaction, making the cost of two pizzas worth $10,000.

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The price rally didn’t stop there. By 2015, on the fifth anniversary of Bitcoin Pizza Day, the sale was worth $2.4 million. Today, Bitcoin’s price is at around $70,100, making Hanyecz’s pizza purchase a gross $700 million mistake.

Bitcoin Price on May 22, 2024
Source: CoinMarketCap
Bitcoin price performance in the last 24 hours. Source: CoinMarketCap

Hanyecz has emerged as a true sport, in the meantime. He remains unfazed by his decision to dump his Bitcoin for extra carbs.

“It wasn’t like bitcoins had any value back then, so the idea of trading them for a pizza was incredibly cool,”

he said.

Moral Of This Amazing Bitcoin Pizza Day Story

Kids, Bitcoin Pizza Day reminds us that BTC can grow in value significantly over time, given its escalation as a mainstream financial asset that protects its holders against inflationary pressures. Let’s not forget that the cumulative inflation in the U.S. has risen 45.6% since the 2008 economic crisis.

U.S. cumulative inflation
U.S. cumulative inflation since the 2008 economic crisis. Source: USInflationCalculator.com

The same period has witnessed Bitcoin’s valuation grow by — hold your breath — 94 billion percent. Clearly, more and more investors have rotated their dollars into the Bitcoin market, notwithstanding companies like MicroStrategy, Tesla, Block, and others joining the race against inflation.

BTC/USD six-week price chart
BTC/USD six-week price chart. Source: TradingView

Bitcoin Pizza Day marked the start of BTC’s use in real-world transactions. Today, many businesses accept cryptocurrency, thanks partly to early transactions like Hanyecz’s.

Tatevik Crypto Journalist CoinChapter

Tatevik Avetisyan

Tatev Avetisyan is a Markets Writer and Analyst at CoinChapter, covering cryptocurrency markets, policy, and regulation. With over seven years of experience in business and marketing development, she has spent the past two years specializing in digital assets and has authored more than 2,000 articles on crypto markets and regulatory developments.She contributes as a guest writer to leading industry publications and is a prominent Web3 advocate in Armenia through Web3Armenia. Her work reflects a broader focus on artificial intelligence and Web3 technologies. Tatev maintains a diversified crypto portfolio, with Bitcoin as her primary holding above CoinChapter’s $1,000 disclosure threshold.

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