Binance Alpha launched its latest airdrop campaign on July 20, 2025, giving eligible users the opportunity to claim tokens such as Caldera (ERA), Yala (YALA), UPTOP, and ESPORTS. The event follows a first-come, first-served model and targets users who hold 180 or more Alpha Points, the platform’s internal engagement score.

Key Tokens Featured in the Airdrop

• Caldera (ERA): Users holding 180 or more Alpha Points can claim Caldera tokens through the Alpha Events page. Although Binance hasn’t disclosed exact quantities, it will distribute the tokens based on the order of confirmed claims.

  Get ready! Binance Alpha will be the first platform to feature Caldera（ERA）on July 17.

  Eligible users can claim their airdrop using Binance Alpha Points on the Alpha Events page once trading opens. Further details will be announced soon.

  Please stay tuned to Binance’s… pic.twitter.com/31DtY13YY3

  — Binance (@binance) July 15, 2025

• Yala (YALA): Starting July 22, 2025, users can redeem YALA tokens once trading begins. Those with at least 180 Alpha Points must complete the redemption and confirm their claim during the available window.

  Get ready! Binance Alpha will be the first platform to feature Yala (YALA) on July 22nd.

  Eligible users can claim their airdrop using Binance Alpha Points on the Alpha Events page once trading opens. Further details will be announced soon.

  Please stay tuned to Binance’s… pic.twitter.com/3gkNSseSUB

  — Binance (@binance) July 20, 2025

• UPTOP: Users who hold 180 Alpha Points can unlock 1500 UPTOP tokens by redeeming 15 points. To complete the claim, they must confirm it within 24 hours.<

  UPTOP (UPTOP) is now live on Binance Alpha!

  Users with at least 180 Binance Alpha Points can claim an airdrop of 1,500 UPTOP. Claims are first come, first served, and will remain open until the allocation is fully distributed or the event expires.

  Please note that claiming the… pic.twitter.com/Y4vkIOCYBQ

  — Binance (@binance) July 20, 2025

• ESPORTS (Yooldo Games): This airdrop ties into the GameFi project Yooldo Games. Users with 160 Alpha Points can redeem 900 ESPORTS tokens by spending 15 points. As with other tokens, they need to confirm their claim within 24 hours to secure it.<

  Get ready! Binance Alpha will be the first platform to feature Yooldo Games (ESPORTS) on July 19.

  Eligible users can claim their airdrop using Binance Alpha Points on the Alpha Events page once trading opens. Further details will be announced soon.

  Please stay tuned to… pic.twitter.com/V3tvrfzOyC

  — Binance (@binance) July 17, 2025

Airdrop Participation Guidelines

Binance designed the process to ensure fairness and clarity. Here’s how it works:

• Users redeem their Alpha Points through the Alpha Events page.

• They confirm the claim within 24 hours of redemption.

• Binance processes each claim in the order users confirm it.

• Claims that remain unconfirmed after 24 hours expire automatically.

This format rewards fast and attentive participants. The airdrop event continues until users claim all allocations or the campaign ends.

By introducing Alpha Points, Binance has created a tiered reward system that encourages ongoing engagement. Instead of relying on random distribution, the platform links user activity to early access.

This structure gives loyal users more control over token participation and strengthens Binance Alpha’s long-term ecosystem.