Binance Launch Sparks 50% Crash in Treehouse (TREE) Price Amid Heavy Selling

Tatevik Avetisyan
By Tatevik Avetisyan 3 Min Read
Binance Launch Sparks 50% Crash in Treehouse (TREE) Price Amid Heavy Selling

Binance announced the integration of Treehouse (TREE) into several of its services, enhancing accessibility and trading options for users. The rollout began on July 29, 2025

TREE Available on Binance Simple Earn

TREE Flexible Products became available for subscription on Binance Simple Earn at launch. Users who subscribe can earn rewards while holding TREE. The token also joined the Binance HODLer Airdrops program, allowing BNB holders with historical Simple Earn or On-Chain Yield balances to receive automatic TREE airdrops.

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Binance enabled TREE purchases via multiple payment methods, including VISA, MasterCard, Google Pay, Apple Pay, and Revolut. Users can also buy and sell TREE using account balances on the “Buy Crypto” page within an hour of its listing on Binance Spot.

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Treehouse Binance Campaign. Source: Binance on X

The Binance Convert service now supports TREE trading against BTC, USDT, and other tokens, offering zero-fee transactions during the launch period.

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TREE was added as a borrowable asset on Binance Margin. Cross and Isolated Margin modes now feature TREE/USDT and TREE/USDC pairs, enabling leveraged trading. Binance advised users to implement strict risk management strategies due to the volatility of newly listed tokens.

TREE Perpetual Contracts on Binance Futures

Binance launched the USDⓈ-M TREE Perpetual Contract with up to 75x leverage. The contract supports Multi-Assets Mode, allowing margin use across multiple assets. The maximum funding rate is +2.00% / -2.00%, with settlements every four hours. Futures Copy Trading for TREEUSDT will be available within 24 hours.

Binance confirmed it may adjust specifications such as funding fees, tick size, and leverage based on market conditions.

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TREE Price Drops Over 50% After Launch

Treehouse (TREE) fell sharply after its listing. The token surged near $1.30 at launch but quickly reversed, dropping over 50% to $0.57. Heavy selling followed the initial spike as early holders and airdrop recipients exited positions.

TREE/USD 1-hour chart. Source: TradingView
TREE/USD 1-hour chart. Source: TradingView

Trading volume climbed to $411.6 million, showing strong activity during the decline. Short-lived recovery attempts failed, with resistance holding and downward pressure increasing. The growing volume during the fall signaled capitulation, pushing the price lower.

TREE now trades in a bearish trend, with weak buyer momentum and no clear support yet established.

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Tatevik Crypto Journalist CoinChapter

Tatevik Avetisyan

Tatev Avetisyan is a Markets Writer and Analyst at CoinChapter, covering cryptocurrency markets, policy, and regulation. With over seven years of experience in business and marketing development, she has spent the past two years specializing in digital assets and has authored more than 2,000 articles on crypto markets and regulatory developments. She contributes as a guest writer to leading industry publications and is a prominent Web3 advocate in Armenia through Web3Armenia. Her work reflects a broader focus on artificial intelligence and Web3 technologies. Tatev maintains a diversified crypto portfolio, with Bitcoin as her primary holding above CoinChapter’s $1,000 disclosure threshold.