Binance, the world’s largest crypto exchange by market capitalization, has launched Medá, a new entity in Mexico. The announcement came in a company statement on Monday.
Medá is registered as an Electronic Payment Funds Institution (IFPE) under Mexican regulation. It will operate as an independent division to provide fintech services across Latin America. The entity will enable deposits and withdrawals in Mexican pesos, placing it directly under local financial oversight.
Binance stated that Medá will have operational autonomy with an independent management team. According to the company, this approach will ensure compliance while maintaining clear separation from Binance’s global operations.
Binance Commits $53 Million to Mexico Investment
Binance confirmed it will invest over one billion Mexican pesos ($53 million) in Medá over the next four years. The funds will be directed toward expanding access to regulated digital financial services in Mexico.
The exchange emphasized that Medá’s status as an IFPE allows it to integrate with Mexico’s financial system. By operating under this framework, Binance said the entity will be able to process peso-based transactions for local users.
Guilherme Nazar, Binance’s regional vice president for Latin America, called Mexico one of the exchange’s most important markets. He noted the country’s population of more than 125 million and said:
“Recognizing that increased competition benefits consumers, Medá will provide the Mexican population with access to higher-quality financial technology services at more affordable costs.”
Binance Strengthens Latin America Presence
The launch of Medá in Mexico fits within Binance’s global compliance strategy. The company said it now holds licenses, registrations, and authorizations in 23 jurisdictions worldwide.
In France, regulators required Binance France to restructure its ownership under the Financial Markets Authority (AMF). In May 2024, the exchange appointed new shareholders to meet those requirements.
Other countries where Binance holds approvals include Italy, Spain, Dubai, Japan, Brazil, and Argentina. Data from SimilarWeb showed Brazil ranked as Binance’s fourth-largest market by website visits in July 2025, with nearly 5% of total traffic. Other leading countries included South Korea, Ukraine, Vietnam, and Turkey.
Medá Positions Binance in Mexico’s Fintech Market
With Medá, Binance has entered Mexico’s regulated fintech sector under the IFPE framework. The new entity marks an expansion of Binance’s operations in Latin America, with a focus on compliance and integration into the financial system.
Binance emphasized that Medá would act independently to provide services in Mexican pesos. The move also places Binance in direct competition with other fintech platforms in Mexico.
The establishment of Medá shows Binance’s continued effort to align its Latin American operations with regulatory standards. The company underlined that the entity’s independence ensures proper oversight while supporting broader access to digital financial tools.
