Paris Saint-Germain (PSG), a finalist in the upcoming UEFA Champions League final, has confirmed it holds Bitcoin (BTC) as part of its treasury reserves. The club did not disclose the size of its Bitcoin allocation. The disclosure was made by Pär Helgosson, head of PSG Labs, during the Bitcoin 2025 conference in Las Vegas. The timing of the announcement comes just days before PSG’s UEFA Champions League final against Inter Milan in Munich.
Helgosson said the club converted a portion of its fiat reserves into Bitcoin in 2024 and continues to hold the digital asset. “We took our fiat reserves and allocated Bitcoin. We still have it in our books,” he stated on stage.
PSG Ties Bitcoin Treasury Strategy to Young Global Fanbase
PSG stated that over 80% of its 550 million global supporters are under the age of 34. Helgosson noted that this demographic insight influenced the club’s decision to adopt BTC, which is often favored by younger, digitally native audiences.
PSG is more than a football club. We’re a lifestyle brand. We’re about what’s next, just like Bitcoin.
Helgosson said.
Founded in 2024, PSG Labs is the club’s dedicated unit for Web3 and blockchain development. It was the first sports organization to appoint a head of Web3 and metaverse initiatives.
At the conference, Helgosson explained that PSG Labs is working with early-stage Bitcoin ventures to support product launches, fundraising, and global market access. “We will help you launch, list, raise, and access global markets through our fan base,” he said.
PSG’s Bitcoin disclosure comes as more companies publicly adopt Bitcoin for treasury diversification. Firms such as Trump Media and Twenty One Capital have recently announced Bitcoin reserves. Strategy’s multi-billion-dollar BTC strategy has also influenced broader institutional interest.
A recent forecast from Bernstein suggests that corporate Bitcoin allocations could grow to $330 billion over the next five years. The trend reflects rising institutional acceptance of Bitcoin as a treasury asset class.
While many sports brands previously explored crypto through fan tokens and NFTs—often using platforms like Socios and Chiliz—PSG is among the first to confirm direct Bitcoin holdings on its balance sheet.
PSG Fan Token Jumps 5% Following the Announcement
Following the announcement, the PSG Fan Token (PSG) saw a brief price increase of approximately 5%, reaching $2.72. Its market capitalization rose to about $24.15 million.
However, the price increase couldn’t keep up. At the press time, PSG token is trading at $2.45, down 1.6% from a day ago.
