Bitcoin bull Michael Saylor has done it again.
His firm, Strategy, just added another 4,980 BTC to its already massive treasury, dropping $531.1 million during the week that ended Sunday. The announcement landed Monday via a US Securities and Exchange Commission filing, confirming the buy that many in the crypto community had expected.
Over the course of the week, BTC jumped from around $101,000 to over $108,000, with Strategy scooping up its latest coins at an average price of $106,801 each. With this addition, the company now holds a staggering 597,325 BTC. That brings its total acquisition cost to roughly $42.4 billion, with an average purchase price of $70,982 per coin.
A Sharper 2025 Than 2024?
This latest buy fuels what’s already shaping up to be a standout year for Strategy. So far in 2025, the firm has accumulated 85,871 BTC—adding around $9.5 billion in value. By comparison, it gained 140,538 BTC during the entire year of 2024, a haul then worth about $13 billion. Clearly, the pace is accelerating.
Furthermore, Strategy’s performance metrics reflect that momentum. Its year-to-date Bitcoin yield rose to 19.7%, marking a 0.5% increase from the previous update. The company’s quarter-to-date yield also edged higher, reaching 7.8%. Although there’s still ground to cover, these numbers show steady progress toward Strategy’s goal of hitting a 25% YTD yield by the end of 2025.
$796M Shifted—But Selling’s Off the Table
Alongside the purchase, blockchain watchers noticed something else. On Sunday, Strategy quietly transferred 7,383 BTC—worth around $796 million—into three newly created wallets. While the company hasn’t issued a public explanation, analysts suggest the move was likely related to enhanced custody, not liquidation.
This aligns with Strategy’s long-standing behavior. With one exception in December 2022—when it sold 704 BTC and bought back 810 BTC just two days later—the company has followed a strict buy-and-hold strategy. So far, that discipline hasn’t wavered.
Saylor Stays the Course
Ahead of revealing the latest purchase, Michael Saylor took a moment to reflect. He shared a 2020 interview in which he explained how Strategy first entered the Bitcoin space. The company made its first BTC buy in August 2020, and according to Saylor, it was never about quick wins.
“There’s a lot of traders in the market. They don’t understand the mindset of long,” he said. “I’m buying it for the dude that’s going to work for the dude that’s going to get hired by the guy who takes over my job in 100 years.”
Since then, Strategy hasn’t changed direction. Even as the market swings, the company continues stacking BTC—proving that its strategy isn’t just bold, it’s unwavering.
