BNB Chain Introduces $100M Liquidity Program for CEX Listings

Tatevik Avetisyan
By Tatevik Avetisyan 3 Min Read

YEREVAN (CoinChapter.com) — BNB Chain liquidity program is offering $100 million in BNB tokens to projects securing listings on centralized exchanges (CEXs). Announced on March 24, the initiative aims to increase liquidity for BNB-based projects.

The program will operate on a first-come, first-served basis and run for an initial three-month trial. Only projects that meet eligibility criteria can apply for incentives.

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BNB Chain previously launched two smaller programs, allocating $4.4 million in February and March to encourage memecoin and ecosystem token listings.

BNB Chain Liquidity Program Requirements

The BNB Chain liquidity program sets strict criteria for participation. Projects must have a market capitalization of at least $5 million and $1 million in daily trading volume to qualify.

Rewards depend on the exchange listing. The highest incentives, up to $500,000 in permanent liquidity, are available for projects listing on Binance or Coinbase.

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BNB Chain Liquidity Rewards Based on Exchange Listings – Source: BNB Chain
BNB Chain Liquidity Rewards Based on Exchange Listings – Source: BNB Chain

Some incentives will be non-withdrawable BNB liquidity, while others will include token purchases to support two-sided liquidity pools on CEXs.

BNB Chain’s Position in Blockchain Rankings

The BNB Chain ecosystem holds $5.4 billion in total value locked (TVL), ranking fourth among blockchain networks, according to DefiLlama. It follows Ethereum ($46 billion) and Solana ($7 billion) in TVL rankings.

BNB Chain, affiliated with Binance, supports decentralized applications (dApps) and DeFi projects. Despite its position, it continues to compete with smart contract platforms with higher TVL.

Total Value Locked (TVL) Across All Blockchains – Source: DeFiLlama
Total Value Locked (TVL) Across All Blockchains – Source: DeFiLlama

BNB Chain and Binance Regulatory Developments

Reports from The Wall Street Journal in March suggested that entities linked to Donald Trump were in discussions to buy Binance.US, an independent crypto exchange.

Former Binance CEO Changpeng “CZ” Zhao denied claims that the deal was connected to Trump granting a pardon related to Zhao’s Bank Secrecy Act violation case. Binance agreed to a $4.3 billion settlement in 2023 for regulatory violations.

CZ’s statement on a March 13 Wall Street Journal report. Source: Changpeng Zhao
CZ’s statement on a March 13 Wall Street Journal report. Source: Changpeng Zhao

The BNB Chain liquidity program comes as Binance navigates legal matters, while the BNB Chain ecosystem expands liquidity efforts for CEX-listed tokens.

Tatevik Crypto Journalist CoinChapter

Tatevik Avetisyan

Tatev Avetisyan is a Markets Writer and Analyst at CoinChapter, covering cryptocurrency markets, policy, and regulation. With over seven years of experience in business and marketing development, she has spent the past two years specializing in digital assets and has authored more than 2,000 articles on crypto markets and regulatory developments. She contributes as a guest writer to leading industry publications and is a prominent Web3 advocate in Armenia through Web3Armenia. Her work reflects a broader focus on artificial intelligence and Web3 technologies. Tatev maintains a diversified crypto portfolio, with Bitcoin as her primary holding above CoinChapter’s $1,000 disclosure threshold.