DDC Enterprise Limited (NYSE: DDC), the parent company of Asian food brands like DayDayCook and Yai’s Thai, is raising up to $528 million to buy Bitcoin, marking one of the largest single-purpose Bitcoin funding rounds by any NYSE-listed company.
Backed by major institutional investors including Anson Funds, Animoca Brands, and Kenetic Capital, the move signals a sharp pivot from food to finance as DDC aims to build the world’s largest corporate Bitcoin treasury.
DDC’s $528 Three-Part Deal Explained
DDC’s $528 million raise comes from three financing deals. First, the company will issue over two million Class A shares at $10.30 each through a $26 million private equity investment. These shares will be locked for 180 days.
Second, Anson Funds is providing a $300 million convertible note facility. DDC will receive $25 million upfront, with the option to access up to $275 million later. The note has no interest and matures in two years. Anson is also investing $2 million in a separate share purchase.
Third, DDC has secured a $200 million equity line of credit with Anson. Once registered, the company can draw funds as needed to steadily buy Bitcoin based on market conditions.
Norma Chu, the founder, chairwoman, and CEO of DDC Enterprise, called the announcement a “defining moment” for the company and its shareholders.
In her statement, she emphasized that the funding validates DDC’s conviction in Bitcoin as a core reserve asset. Chu noted that the company intends to deploy the capital with “institutional discipline and unwavering conviction,” transforming DDC into a premier publicly traded vehicle for Bitcoin exposure.
Food Brand to Financial Pioneer: What’s Next for DDC?
DDC’s move into Bitcoin comes at a time when institutional demand for digital assets is accelerating. With the recent approval of spot Bitcoin ETFs in the US, Bitcoin is increasingly seen as a legitimate corporate asset. As a result, DDC’s strategy signals that more consumer brands may begin adopting crypto to remain competitive.
Looking ahead, the company will first need to finalize its regulatory filings with the SEC. Following that, it will access its funding in phases.
Once the capital is in place, DDC plans to begin acquiring Bitcoin as part of a long-term treasury strategy. At the same time, investors and analysts will be watching closely to see how the company balances its established food business with its new crypto-focused direction.
