Hedera (HBAR) is sharpening its pitch to large organizations with a new enterprise-focused team and renewed emphasis on its carbon-negative footprint. In a recent interview with CCN, Rob Allen, Director of Enterprise Adoption at Hashgraph, outlined how the Hedera Enterprise Adoption Team (HEAT) aims to push corporate projects beyond proof-of-concept and into full production.
HEAT Targets the “Last Mile” From Pilots to Production
Allen said Hedera council members have already run many proofs of concept and pilots on the network, but a large share did not reach scaled deployment. The barrier, he argued, is rarely the base technology.
According to Allen, moving from PoC to a live system requires budget approval, executive sponsorship, internal security reviews and alignment across multiple departments. HEAT helps council members manage those steps.
The team acts as a professional services group inside the ecosystem, providing architecture validation, delivery-partner selection and support with internal stakeholders.
Allen pointed to several real deployments using Hedera today, including:
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Mondelēz International, which runs multiple use cases on the network
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abrdn, the UK asset manager, which has tokenized funds and worked with Lloyds Bank on related projects
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Avery Dennison’s atma.io, which at one point drove thousands of transactions per second on Hedera before failing to find a lasting product-market fit
He said these examples show that Hedera’s infrastructure can handle high throughput, but long-term success still depends on business demand and product design, not just technical capacity.
Further Reading: Hedera (HBAR) Schedules Testnet Upgrade to v0.68 Ahead of Mainnet Release
Hedera’s Hybrid Public–Private Architecture With HashSphere
On privacy and regulation, Allen said many use cases cannot run purely on a public ledger because regulated firms must keep sensitive data off open networks. To address this, Hashgraph offers HashSphere, a private, permissioned network powered by the same codebase as Hedera.
Hedera’s code has been fully open-sourced to the Linux Foundation Decentralized Trust as the Hiero project, allowing identical software to run in both public and private settings.
In one example, Australian Payments Plus used a private HashSphere network under Project Acacia, the Reserve Bank of Australia’s tokenization initiative, while linking it to public stablecoin rails for settlement.
Four Focus Areas: Stablecoins, RWAs, ESG and AI Provenance
Allen said HEAT is concentrating on four main enterprise themes:
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Payments and stablecoins, including cross-border settlement and corporate cash management
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Real-world asset tokens, where delivery-versus-payment and on-chain settlement are central
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ESG and sustainability, where Hedera’s carbon-negative design is used for climate and reporting products
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AI and data provenance, where firms need a ledger to anchor data integrity for agentic AI systems
He added that new projects will undergo value assessments before receiving ecosystem grants or technical support, with HEAT checking that deployments create benefits for both the enterprise and the Hedera network.
