The OG Fan Token ($OG) has surged more than 70% in a month, sending its fully diluted valuation above $100 million. This milestone makes OG Esports the first professional gaming team to achieve such a valuation with a blockchain-based fan token.
Fan Token Built on Chiliz Powers OG’s Community Strategy
OG introduced its fan token in 2019 on the Chiliz blockchain through the Socios.com app, becoming the first esports team to do so. The token allows fans to take part in polls that influence team decisions and unlock exclusive rewards such as merchandise discounts, VIP access, and unique experiences.
Unlike traditional cryptocurrencies, fan tokens are designed mainly for engagement. They give fans a direct role in supporting their teams while offering perks that go beyond speculation. The $OG token is compatible with Ethereum wallets, including MetaMask, and can also be stored in the Socios app.
The token has a fixed supply of 5 million, with about 4.3 million currently circulating. OG Fan token price rose from $3.79 on June 18 to a record $23.64 in under three months. That rally pushed its fully diluted market capitalization to over $100 million. At press time, $OG is trading near $22.64, with a daily trading volume of more than $123 million.
Socios Expansion and KuCoin Listing Fuel Price Rally
The sharp gains in $OG were fueled by a mix of utility upgrades and new listings. A collaboration with Socios.com in early August expanded token features, sparking a 124% surge in one week. Later that month, KuCoin launched $OG/USDT perpetual contracts with up to 30x leverage, triggering another 36% rally.
These developments boosted trading activity and expanded accessibility, helping the token outperform both esports rivals and some traditional sports tokens during the summer.
For OG supporters, the fan token offers more than price exposure. Holders can vote in official polls that shape aspects of the team’s operations, from jersey designs to community initiatives. Token ownership also unlocks access to VIP experiences. In past campaigns, winners gained behind-the-scenes access during The International, complete with signed jerseys and meet-and-greets with players.
Furthermore, academic studies on fan tokens note that nearly 50% of holders participate in polls, with average poll votes exceeding 4,000. However, the same research highlights volatility, as tokens often rise before big events and decline afterward.
Milestone Puts Esports in Line With Global Sports Clubs
Crossing the $100 million mark places OG alongside major sports organizations that also run fan tokens, including FC Barcelona, Manchester City, Paris Saint-Germain, and Alpine F1. The milestone shows that esports can now compete with traditional sports teams in the blockchain-based fan engagement sector.
Industry figures also reacted to the development. Chiliz and Socios CEO Alexander Dreyfus wrote on X:
Glad to see @OGesports to be the first esports team to reach $100M $OG Fully Diluted Value (FDV) (powered by @chiliz & @socios).
OG co-founder Johan “n0tail” Sundstein had earlier described the project as “an innovative way for us to offer our fans new experiences and involve them in the decision-making process.”
The $OG token is listed on major exchanges including Binance, HTX, MEXC, BitGet, and Gate. With more than 1.8 million Facebook followers and 1.3 million Twitter followers, OG continues to rank among the most recognized esports organizations worldwide.
