Roku Stock Price Drops On -$0.88 Per Share Earnings Loss

Brian Niggemann
By Brian Niggemann 3 Min Read
Roku Stock Price Drops On -$0.88 Per Share Earnings Loss
Roku Stock Price Drops On -$0.88 Per Share Earnings Loss

WISCONSIN (CoinChapter.com) — After Roku announced third-quarter earnings of -$0.88 per share, the stock price (Nasdaq: ROKU) plummeted from a weekly high of $58.04 down to $44.66, or 24%. The share price rebounded a bit and now trades around $49.59.

Roku management downgraded their fourth-quarter revenue outlook to $800 million – analysts expected $894 million.

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Analysts had already changed their forecast, originally $1.194 billion, so the lower figure startled investors who had hoped for more from the streaming company. Economists thought the stock price would rise to $490 per share because of the pandemic.

Roku’s earnings were better than the -$1.23 consensus, but costs sent shares spiraling down.

In 2021, there was a third-quarter operating profit of $69 million; one year later, it turned into a $147 million loss. That was a step backward. Roku management said fourth-quarter losses might be -$1.75, which is nearly $0.60 worse than estimated.

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2022 may be bleak for Roku, but analysts believe 2023 will improve.
2022 may be bleak for Roku, but analysts believe 2023 will improve. Credit: TipRanks

Roku Sales Continue To Be Successful

Roku’s overall appeal is that their devices are a one-time buy; there are no monthly subscription fees unless one buys premium channels or programs through the service. Roku sold 2.3 million new devices during the third quarter, adding up to 65.4 million active users in the United States.

Roku Sales Continue To Be Successful
The number of monthly active users of Roku in the United States (in millions). Credit: Statista

Busy Christmas Season May Not Be Enough To Boost Roku

The Christmas season historically earns retailers nearly 30% of their annual profits and far supersedes any other holiday for sales.

Roku is sold both online and in retail brick-and-mortar stores. As a result, holiday sales would be expected to increase, benefiting the company, but CEO Steve Louden does not believe prolific profits are coming this year-end. 

Mr. Louden said in a letter after the earnings release:

“As we enter the holiday season, we expect the macro environment to further pressure consumer discretionary spending and degrade advertising budgets, especially in the TV scatter market. We expect these conditions to be temporary, but it is difficult to predict when they will stabilize or rebound.”

Brian Niggemann

I began the financial industry in 1995 buying/selling mutual funds and US stocks. In 2007 I switched full-time to forex, later adding cryptocurrencies because of expanded interest in the field. I trade forex on the MT4 and write forex/cryptocurrency reports consisting of news and technical analysis. My writing has a nice balance of technical information for the seasoned trader, with plain enough language for a beginner.

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