Samsung expanded its partnership with Coinbase. The update lets Galaxy users buy cryptocurrency directly inside Samsung Wallet. The first phase covers about 75 million Galaxy users in the United States.
Coinbase announced the US rollout on Friday. Users begin the crypto purchases flow without leaving Samsung Wallet. The change places buying options next to other wallet functions.
Both firms plan a global rollout after the US rollout. Samsung cites an active Galaxy user base above one billion worldwide. BankMyCell estimates Samsung at 13% of the world’s 7.4 billion smartphone users.
Coinbase One in Samsung Wallet: fees, staking rewards, and account protection
US Galaxy users get access to Coinbase One through Samsung Wallet. Coinbase One offers zero trading fees, higher staking rewards, and account protection for losses from unauthorized access. The membership attaches to the same account that handles the crypto purchases.
“Together with Samsung, we’re pairing their global scale with Coinbase’s trusted platform to deliver the best value for people to access crypto — starting with more than 75 million Galaxy users across the U.S., and soon around the world,”
said Shan Aggarwal, chief business officer at Coinbase. The quote outlines the US rollout and points to the global rollout plan.
Coinbase One lists $4.99 per month for the basic tier. It lists $29.99 per month for the premium tier. Coinbase says US Galaxy users will see Coinbase One access alongside the Samsung Wallet buying path.
Scale of the Samsung partnership: Galaxy users in the US and beyond
Brian Armstrong, Coinbase co-founder and CEO, said the partnership will “make crypto even more accessible.” He posted the line on X on Friday. The message focused on access for Galaxy users.
Samsung Wallet now becomes a single entry point for crypto purchases. Users authenticate on-device and proceed within Samsung Wallet. The Coinbase connection supplies the trading and membership features.
The Samsung partnership targets 75 million Galaxy users in the first phase. The global rollout aims to reach one billion active Galaxy devices. BankMyCell data places Samsung at 13% market share in September.
Samsung Wallet background: from Samsung Pay to June 2022 relaunch with crypto features
Samsung Wallet evolved from Samsung Pay, launched in 2015. It relaunched the app as Samsung Wallet in June 2022. The relaunch added multiple crypto-related features over time.
At the end of July, Samsung Wallet appeared on Coinbase as a payment method and deposit option. That step preceded today’s deeper Samsung partnership. It established a base for in-app crypto purchases.
“Explore and engage with crypto on a trusted platform,”
said Drew Blackard, senior vice president of mobile product management at Samsung Electronics America, when describing the Samsung partnership. The line framed how Galaxy users access Coinbase services inside Samsung Wallet.
What Samsung Wallet users can do today: crypto purchases and essential wallet actions
Samsung Wallet supports mobile transactions and installment payments. It also supports peer-to-peer transfers and digital identity services. The new Coinbase link adds direct crypto purchases to that list.
Galaxy users complete buying steps without switching apps. They can use device security to confirm actions. Coinbase One features remain connected to the same Coinbase account.
The US rollout started with 75 million eligible Galaxy users. The companies state that a global rollout is planned next. The addressable base exceeds one billion active Galaxy devices.
