Strategy Adds $472.5M in Bitcoin, Pushes 2025 BTC Yield to 20.2% as BTC Hits $123K

Tatevik Avetisyan
By Tatevik Avetisyan 4 Min Read
Strategy Adds $472.5M in Bitcoin, Pushes 2025 BTC Yield to 20.2% as BTC Hits $123K

Strategy acquired 4,225 BTC for $472.5 million between July 7 and 13. The company paid an average price of $111,827 per bitcoin. This new purchase increased Strategy’s total Bitcoin holdings to 601,550 BTC.

The company’s average cost across all purchases is $71,268 per BTC. Altogether, Strategy has invested $42.87 billion in Bitcoin. It disclosed the update on July 14 via an official announcement.

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The firm reported that its Bitcoin yield for 2025 reached 20.2% as of mid-July. The figure reflects gains on the company’s BTC portfolio since the start of the year.

Strategy Bitcoin Acquisition July 2025Source: Strategy (via X post @Strategy)
Strategy Bitcoin Acquisition July 2025. Source: Strategy (via X post @Strategy)

Strategy BTC Holdings Now Worth Over $42.8 Billion

As of July 14, Strategy’s total Bitcoin holdings stood at 601,550 BTC. At current prices, the value of its holdings is approximately $42.87 billion. The latest purchase confirms Strategy’s continued accumulation strategy during the 2025 market uptrend.

The company has positioned Bitcoin as its primary reserve asset. It has maintained consistent purchases through multiple quarters and tracks all acquisitions on its public dashboard.

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The dashboard also displays BTC market data, stock performance, and financial metrics for transparency.

STRK, STRF, STRD Shares Help Raise $472M

To fund its July Bitcoin acquisition, Strategy used several stock-based fundraising tools. These included common stock sales and preferred share offerings.

Between July 7 and 13, Strategy raised $472.3 million in net proceeds. The common stock ATM program contributed $330.9 million. The STRK preferred shares raised $57.4 million, STRF added $44.4 million, and STRD provided $15.8 million.

Each preferred share class carries annual dividend rates between 8.00% and 10.00%. These shares are tied to Strategy’s long-term BTC acquisition goals.

Bitcoin Yield 2025 Reaches 20.2% for Strategy

The company stated that its Bitcoin yield in 2025 now stands at 20.2%. This percentage measures the unrealized return on BTC purchased earlier at lower prices.

Strategy’s 601,550 BTC has gained value amid the 2025 Bitcoin rally. The yield data reflects the impact of steady acquisitions paired with price appreciation.

The firm has updated these metrics through its official channels, including its real-time dashboard.

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Bitcoin reached a new all-time high of $123,091 on July 14. It rose from $108,000 earlier in the month, with the latest jump breaking the $120,000 barrier.

The surge in BTC price triggered fast liquidations in the derivatives market. Around $1.3 billion in short positions were wiped out within one minute as BTC moved from $120,000 to $121,000.

Bitcoin’s market capitalization climbed to $2.39 trillion during the rally. With this move, it overtook Amazon and became the fifth-largest asset by market cap globally.

Trump’s Tariff Pause Drives Broader Crypto Market Gains

Since April 9, when President Donald Trump paused reciprocal tariffs, the crypto market added $1.2 trillion in value. The House passed Trump’s “Big Beautiful Bill” on July 3. After that, Bitcoin gained $15,000 in eleven days.

The policy shift correlated with capital inflows into major crypto assets. It also supported the bullish trend that lifted Bitcoin past $120,000.

Following Bitcoin’s all-time high, former Binance CEO Changpeng Zhao (CZ) commented on the move. On X, CZ wrote that the $123,091 price is “just a fraction” of what may come. He referenced Bitcoin’s long recovery between 2014 and 2017, when it fell below $1,000 and took three years to recover.

CZ’s post came hours after the record price was reached. His comments added historical perspective on long-term BTC volatility and returns.

Tatevik Crypto Journalist CoinChapter

Tatevik Avetisyan

Tatev Avetisyan is a Markets Writer and Analyst at CoinChapter, covering cryptocurrency markets, policy, and regulation. With over seven years of experience in business and marketing development, she has spent the past two years specializing in digital assets and has authored more than 2,000 articles on crypto markets and regulatory developments. She contributes as a guest writer to leading industry publications and is a prominent Web3 advocate in Armenia through Web3Armenia. Her work reflects a broader focus on artificial intelligence and Web3 technologies. Tatev maintains a diversified crypto portfolio, with Bitcoin as her primary holding above CoinChapter’s $1,000 disclosure threshold.