The new financial products, described as Made in America ETFs, will include both cryptocurrencies and traditional securities. These will cover sectors such as energy and other U.S.-based industries. The ETFs will be released through Trump Media’s DeFi division, Truth.Fi, and distributed via Crypto.com’s broker-dealer, Foris Capital.
The launch is expected in late 2025, pending regulatory approval. U.S. law firm Davis Polk will advise the development and approval process.
Truth.Fi to Launch SMAs with ETF Rollout
As part of the agreement, Trump Media will also launch Separately Managed Accounts through Truth.Fi. These accounts will run alongside the Made in America ETFs. Trump Media confirmed that it will invest part of its cash into both the ETFs and the managed accounts.
According to the company, up to $250 million in reserves are currently custodied by Charles Schwab, following a partnership deal made in January 2025. These funds are set aside for the company’s financial services strategy.
The social media platform Truth Social, owned by Trump Media, will remain part of the group’s digital operations.
After the agreement became public, the CRO token—native to Crypto.com—rose from around $0.083 to $0.0932, reflecting a price increase of approximately 12.3%. The surge followed the confirmation that Trump Media and Crypto.com finalized their agreement. The parties had first signed a non-binding deal in March 2025.
Despite the gain, the CRO token remains nearly 90% below its 2021 peak of almost $1. Crypto.com will manage the ETF distribution through Foris Capital, the platform’s U.S. brokerage arm.
Trump Family Involved in Broader Crypto Activities
The Trump Media ETF plan adds to several previous digital asset initiatives linked to the Trump family. In October 2024, members of the family helped launch World Liberty Financial, which includes a linked token and plans for a stablecoin.
Eric Trump and Donald Trump Jr. also supported American Bitcoin, a mining venture based in the United States. These efforts reflect continued participation by the family in the crypto and digital finance space.
The Trump Media and Crypto.com partnership comes as institutional interest in crypto ETFs grows. According to CoinGlass, spot Bitcoin ETFs saw over $1 billion in inflows during the week of April 22. This follows a period of outflows linked to market uncertainty.
Institutional investors are gradually returning to the market, coinciding with the rebound in cryptocurrency prices. These changes come as the U.S. faces new economic challenges, including recent tariff implementations announced by former President Trump earlier this month.
