A wave of public companies is adding Bitcoin to their balance sheets, inspired by early success stories and growing financial uncertainty. In the past two months alone, 61 non-crypto firms have adopted Bitcoin treasury strategies, doubling their holdings to nearly 100,000 BTC and signaling a major shift in how corporations manage and preserve value.
Why Companies Are Suddenly Buying BTC
Public companies are turning to Bitcoin to replicate the gains of early adopters like Strategy (formerly MicroStrategy).
Since 2020, Strategy has acquired over $63 billion in Bitcoin, with its stock rising more than 3,000%. Firms use credit markets, including convertible debt, to buy Bitcoin at scale, often trading at a premium due to investor confidence in their ability to continue accumulating.
Bitcoin is also viewed as a hedge against inflation, interest rate changes, and geopolitical risks. Its scarcity and decentralized nature add to its appeal.
Recent FASB rules allowing fair value accounting and the approval of Spot Bitcoin ETFs have improved regulatory clarity. Support from political figures like Donald Trump, who has proposed a national Bitcoin reserve, adds further momentum.
Recent Corporate Bitcoin Treasury Announcements
In recent months, companies across industries have accelerated their push into Bitcoin.
On June 3, Canadian energy firm SolarBank began the process of opening a Bitcoin wallet with Coinbase Prime, preparing to hold BTC as part of its treasury strategy.
That same day, Blockchain Group (ALTBG), based in Paris, announced a $68 million Bitcoin purchase and revealed plans to grow its holdings to as much as 260,000 BTC by 2033.
Soon after, Norwegian brokerage K33 raised $6.2 million to buy up to 1,000 Bitcoin, while GameStop made headlines with a $513 million BTC purchase, adding 4,710 coins to its balance sheet.
Paris Saint-Germain also confirmed it was continuing to hold Bitcoin, building on its earlier investment announced in 2024.
Several other firms are combining Bitcoin with broader financial strategies.
Norwegian Block Exchange plans to use BTC as collateral to issue a stablecoin and earn yield. Trump Media and Technology Group, backed by Donald Trump, aims to raise $2.5 billion for Bitcoin purchases through stock sales and convertible notes. Crypto.com and Anchorage Digital will serve as custodians.
Strive, an asset management company, is preparing to go public and raise $1 billion to build a Bitcoin reserve. In healthcare, KindlyMD has merged with Nakamoto Holdings to launch a Bitcoin-focused financial strategy.
Meanwhile, a new firm called Twenty One—backed by SoftBank, Tether, and Cantor Fitzgerald—is expected to go public with over 42,000 BTC on its balance sheet, branding itself as a dedicated Bitcoin accumulation company.
