Long Beach (CoinChapter): Forbes announced on Tuesday that its latest cover would be transformed into contemporary art in the form of a NFT (non-fungible token). The digital art, titled ‘Merchants of the Metaverse’ featured brothers Tyler and Cameron Winklevoss.
It was a 24-hour auction with the piece ultimately selling for $333,333 with the winning bid coming from user Mondoir. Additionally, all proceeds will be donated to the Committee to Protect Journalists and the International Women’s Media Foundation.
“As we watch the rapid rise of cryptocurrency and its mainstreaming across the world, we’re capturing a unique moment in time and also playing a role ourselves. In turning our cover into an NFT,” said Forbes Chief Content Officer Randall Lane. We’re demonstrating that journalism is as immutable as the one-of-a-kind artwork portrays and helping two key organizations – the CPJ and IWMF – which are committed to helping advance and protect journalists.”
Forbes’ NFT Cover converted by artist Yoshi Sodeoka
The cover was converted to NFT art by digital artist Yoshi Sodeoka. Additionally, the auction was held on Nifty Gateway, which was purchased by the Winklevoss brothers in 2019. They have also invested in 25 digital assets startups through their holding company Gemini Space Station.
The magazine cover story, ‘Revenge of the Winklevii,’ is co-authored by Michael del Castillo, Susan Adams and Antoine Gara. It focuses on the brothers being at the center of the future of money, as well as their standing in the NFT business.
The two are famously remembered for their role in the creation of social media network Facebook. As was depicted in the movie ‘The Social Network’ Mark Zuckerberg took their idea and created an empire. They would ultimately settle with Zuckerberg for $65 million in Facebook stock and cash 12 years ago.
This cover will be the first of five consecutive covers featured in the Forbes 2021 Billionaires magazine issue.