Key Takeaways
- Samsung metaverse initiative ‘My House’ surpasses 4 million visits.
- Meet some top global organizations looking to launch in the metaverse.
NIGERIA (CoinChapter.com) — Samsung’s upcoming Galaxy Unpacked event would occur in a metaverse alongside other social media platforms on Feb. 9, 2022.
The South Korean smartphone maker noted that viewers would watch the event at its metaverse known as “Samsung 837X,” a virtual re-creation of its New York City store location.
837X has been built inside Decentraland, an emerging metaverse platform that would enable users to watch the event virtually across the world. Meanwhile, participants will also embark on various quests to earn nonfungible tokens (NFTs) and other exciting prizes after the event’s conclusion.
In addition to the Samsung metaverse, the event will also be broadcasted on Facebook, Tiktok, among other social media platforms. Moreover, the 2022 Galaxy Unpacked event is much anticipated because it will usher in another dominant phase for Samsung.
Samsung metaverse ‘My House’ surpasses 4 million visits
Although the crypto community has expressed delight with the news of the 2022 Galaxy Unpacked taking place in the metaverse. It’s important to note that Samsung initially entered the metaverse via the ZEPETO platform with the release of “My House.”
Later in 2021, Samsung created “My House” inside the ZEPETO metaverse. The initiative was a virtual house where people use Samsung products to decorate and furniture.
According to the smartphone maker, the Samsung My House metaverse has surpassed four million cumulative visits in less than one month.
Lee Young-hee, Samsung electronic’ global marketing VP, applauded the growth of the new initiative. He explained that the success of the Samsung metaverse would propagate the company to invest more in the blockchain.
“Based on the success of My House, we plan to expand our marketing activities to meet the needs of the MZ generation by continuously developing a customer experience optimized for the metaverse,” Young-hee said.
Some Top Organization Planning To Launch In The Metaverse
The metaverse since the latter part of 2022 has caught the attention of several multinational organizations. Several global organizations have already indicated plans to build in the metaverse. Here are some of them.
Facebook leads the pack with the bold move in Q4 of 2021. The social media giant in October 2021 changed its name from Facebook to Meta to focus on the metaverse concept. According to reports, the firm is hiring engineers and buying numerous virtual reality game platforms to develop its metaverse.
Apple
Apple CEO Tim Cook said that the metaverse has major potential, and the company is looking to invest. He noted that the company is exploring new and emerging technologies and will invest accordingly. Also, Apple recently won a patent for an AR/VR headset that displays a virtual space where users may make dramatic entrances.
Walmart
Walmart recently disclosed plans to venture into the metaverse to create its cryptocurrency. The retail behemoth also revealed plans to launch its nonfungible tokens (NFTs) collection.
Microsoft
Microsoft recently purchased Activision Blizzard to boost its ambition to secure a place in the metaverse. Its CEO, Satya Nadella, noted that the company has invested in projects like Minecraft and World of Warcraft, where users can interact in a virtual world.
Warner Music Group
Warner Music Group recently announced its move into the metaverse with a music-focused theme park. Also, it disclosed that it is focusing on developing virtual offices and working environments in the metaverse.
Square, Nvidia, Balenciaga, and Binance are prominent platforms that announced moves to build in the metaverse. In contrast, some celebrities have also joined the fast-moving metaverse train.
