Sony’s S.BLOX Co. Prepares For Launch in Japan Using Acquired Amber Platform

Key Takeaways:

1. Sony rebrands WhaleFin to S.BLOX Co., with a redesigned user interface and new mobile app.
2. Sony partners with Startale Labs to lead a new crypto exchange and develop flexible NFTs.

YEREVAN (CoinChapter.com) — Sony Group’s subsidiary is entering the Japanese crypto market by rebranding the local trading platform WhaleFin, which it acquired last year. According to a Monday press release on PR Times, the revamped platform is now called S.BLOX Co. This new entity will collaborate with Sony Group’s other businesses to enhance its crypto trading services.

Sony Renames WhaleFin to S.BLOX Co., New App Coming Soon

The transformation of WhaleFin into S.BLOX Co. includes a complete redesign of the user interface. A new mobile app is also part of the revamp, offering a more user-friendly experience. The exact launch date of S.BLOX Co. has not been disclosed yet.

S.BLOX Co. traces its roots to DeCurret, a Japanese crypto exchange initially acquired by the Japanese subsidiary of Singapore’s Amber Group in 2022. Last August, Sony’s wholly-owned subsidiary Quetta Web Co. took over the platform.

Sony Teams with Startale Labs for New Crypto Exchange and NFTs

Sony is expanding its presence in the Web3 space by building its own public blockchain network. This initiative is led by Sony Network Communications, a division of the conglomerate, in partnership with Japanese blockchain firm Startale Labs.

Last year, Sony and Startale Labs announced their collaboration to develop a blockchain network. Sota Watanabe, the founder and CEO of Startale Labs, revealed on X that an external director from Startale will lead Sony’s new crypto exchange. Further details about this leadership transition were not provided.

Sony has also been working on enhancing the flexibility of NFTs. The company filed a patent last year for what it calls “super-fungible tokens.” These tokens are designed for more flexible use as in-game assets, showing Sony’s interest in integrating blockchain technology with its gaming division.