Michael Saylor’s firm Strategy acquired 6,220 BTC for $739.8 million, according to a July 21 SEC filing. The average price paid per coin was $118,940.

The transaction occurred as Bitcoin briefly climbed above $122,000 on July 14 before sliding to $116,000. By the end of the week, BTC traded around $118,000, based on CoinGecko data.
Following this acquisition, Strategy BTC holdings stand at 607,770 coins, with a total investment of $43.6 billion. The average cost per coin is now $71,756.
Bitcoin Yield 2025 Reaches 20.8%
Michael Saylor reported the updated Bitcoin yield on July 14. The metric increased from 20.2% to 20.8% year-to-date.

This figure measures the ratio between the firm’s BTC holdings and its diluted share count. It was introduced in August 2024.
Previously, the yield peaked at 74.3%. The new result brings the firm 4.2% short of its 25% target, which had originally been set at 15%.
July Accumulation Follows Consistent Pattern
So far this month, Strategy added 10,455 BTC. This includes the recent 6,220 BTC buy and a previous 4,225 BTC purchase worth $472.5 million.
The company had added 17,075 BTC in June, 26,695 in May, and 25,370 in April.
According to SaylorTracker, the firm’s holdings are valued at over $71.4 billion. Its unrealized gains exceed $28 billion.
SEC Bitcoin Filing Shows Timing and Price
The July 21 SEC Bitcoin filing details the $739.8 million buy. It includes the average purchase price and confirms the coins were bought during price volatility.
Bitcoin hit $122,000 at its peak and dropped to $116,000 during the same week.
Strategy submitted Form 8-K to report the Bitcoin purchase using its usual disclosure method.
On July 14, the company filed another document that showed executive vice president Wei-Ming Shao sold 10,900 shares worth $4.9 million.
One week before that, Shao sold shares valued at $25.7 million. Together, both sales reached $30.6 million.
The company has not released any public comment on the insider share activity.
