Strategy Buys $740M in Bitcoin as BTC Hits $122K High

Tatevik Avetisyan
By Tatevik Avetisyan 3 Min Read
Strategy Buys $740M in Bitcoin as BTC Hits $122K High

Michael Saylor’s firm Strategy acquired 6,220 BTC for $739.8 million, according to a July 21 SEC filing. The average price paid per coin was $118,940.

Strategy Bitcoin Holdings UpdateSource: Strategy SEC Filing, July 21, 2025
Strategy Bitcoin Holdings Update. Source: Strategy SEC Filing, July 21, 2025

The transaction occurred as Bitcoin briefly climbed above $122,000 on July 14 before sliding to $116,000. By the end of the week, BTC traded around $118,000, based on CoinGecko data.

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Following this acquisition, Strategy BTC holdings stand at 607,770 coins, with a total investment of $43.6 billion. The average cost per coin is now $71,756.

Bitcoin Yield 2025 Reaches 20.8%

Michael Saylor reported the updated Bitcoin yield on July 14. The metric increased from 20.2% to 20.8% year-to-date.

 Strategy Acquires 6,220 BTC and Holds 607,770 BTCSource: Michael Saylor on X, July 21, 2025
Strategy Acquires 6,220 BTC and Holds 607,770 BTC. Source: Michael Saylor on X, July 21, 2025

This figure measures the ratio between the firm’s BTC holdings and its diluted share count. It was introduced in August 2024.

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Previously, the yield peaked at 74.3%. The new result brings the firm 4.2% short of its 25% target, which had originally been set at 15%.

July Accumulation Follows Consistent Pattern

So far this month, Strategy added 10,455 BTC. This includes the recent 6,220 BTC buy and a previous 4,225 BTC purchase worth $472.5 million.

The company had added 17,075 BTC in June, 26,695 in May, and 25,370 in April.

According to SaylorTracker, the firm’s holdings are valued at over $71.4 billion. Its unrealized gains exceed $28 billion.

SEC Bitcoin Filing Shows Timing and Price

The July 21 SEC Bitcoin filing details the $739.8 million buy. It includes the average purchase price and confirms the coins were bought during price volatility.

Bitcoin hit $122,000 at its peak and dropped to $116,000 during the same week.

Strategy submitted Form 8-K to report the Bitcoin purchase using its usual disclosure method.

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On July 14, the company filed another document that showed executive vice president Wei-Ming Shao sold 10,900 shares worth $4.9 million.

One week before that, Shao sold shares valued at $25.7 million. Together, both sales reached $30.6 million.

The company has not released any public comment on the insider share activity.

Tatevik Crypto Journalist CoinChapter

Tatevik Avetisyan

Tatev Avetisyan is a Markets Writer and Analyst at CoinChapter, covering cryptocurrency markets, policy, and regulation. With over seven years of experience in business and marketing development, she has spent the past two years specializing in digital assets and has authored more than 2,000 articles on crypto markets and regulatory developments. She contributes as a guest writer to leading industry publications and is a prominent Web3 advocate in Armenia through Web3Armenia. Her work reflects a broader focus on artificial intelligence and Web3 technologies. Tatev maintains a diversified crypto portfolio, with Bitcoin as her primary holding above CoinChapter’s $1,000 disclosure threshold.