LAGOS (CoinChapter.com) — Influencers are essential in making the world know about crypto.
Sportspeople, financial gurus, and world-known entrepreneurs have joined the crypto world or endorsed crypto projects in the last few years.
For example, Bruno Fernandez of Manchester United released his non-fungible token (NFT) collection. There is no business without proper marketing, so top crypto companies have employed marketing techniques such as giveaways, social media advertisements, TV advert, and celebrity endorsements.
A recent study by Traders of Crypto analyzed the social media accounts of celebrities endorsing crypto the most and those with the biggest audience and the best engagement.
The analysis yielded some intriguing results. American business mogul Mark Cuban emerged as the most vocal celebrity, and Magnus Carlsen had the highest engagement rate. Let’s discuss some celebrities that the study mentions.
Lionel Messi the biggest crypto celeb
Lionel Messi, an Argentinian national footballer who also plays for Paris Saint-Germain (PSG) is a crypto celebrity with 320 million followers on Instagram, the highest of all. Interestingly, the PSG forward recently signed a $20 million deal to promote Socios.
Kim Kardashian among the next best crypto celebrities
Kim Kardashian, a global celebrity with the second-highest following among crypto celebrities, has 302 million followers on Instagram. Nonetheless, her involvement in the cryptocurrency sector has been controversial; she has allegedly promoted Ethereum Max, a pump and dump scheme whose dollar value crashed by 98%.
Mark Cuban
Mark Cuban, an American billionaire entrepreneur, and television personality posts more actively about cryptocurrencies and blockchain, on the whole., The business mogul posted about 63 crypto-related tweetsCuban mostly writes educational tweets and has 124 Tweets about all aspects of blockchain and DeFi.
Nayib Bukele
Nayib Bukele is a Salvadorian businessman and politician currently serving as the 43rd president of El Salvador.
He announced that his country would start accepting Bitcoin as a legal tender in 2021 despite the pushback from International Monetary Fund. He has posted 57 tweets; according to the report, 52 of those tweets are related to Bitcoin.
Magnus Carlsen
Magnus Carlsen is the crypto celebrity with the most engaging posts; according to the reports, he has an engagement rate of 11.8%. The Norwegian chess superstar participated in the FTX crypto cup in 2021, in which ten players competed for the price of 1 BTC.
Crypto celebrities are moving in the market. However, you should be careful about following celebrities’ investment advice. Sometimes they talk about the products they have been paid for or products that may eventually be pump and dump schemes. Some are not financial experts, so they can’t give proper financial advice.
