Trump’s World Liberty Financial Increases WLFI Token Price After Sold-Out Presale

Tatevik Avetisyan
By Tatevik Avetisyan 3 Min Read

YEREVAN (CoinChapter.com) —  World Liberty Financial, a decentralized finance (DeFi) platform backed by Donald Trump, sold 20% of its WLFI token supply during its initial sale. Tokens were priced at 1.5 cents each, raising $300 million in total. Initially slow due to restrictions on U.S. retail investors, the token sale gained momentum, reaching its target.

On Jan. 20, World Liberty Financial announced it would release an additional 5 billion tokens for sale. These tokens are priced at 5 cents, marking a 230% price increase from the presale. The platform aims to raise $250 million from this new batch.

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WLFI Token Update. Source: World Liberty Financial
WLFI Token Update. Source: World Liberty Financial on X

WLFI Tokens and Governance

WLFI tokens will act as governance tokens for World Liberty Financial’s decentralized trading platform, giving holders voting rights on community proposals. However, the tokens are non-transferable and cannot be sold. The original token sale, which started on Oct. 15, 2024, targeted U.S.-accredited investors and non-U.S. citizens only.

The platform launched in September with plans to sell 20 billion WLFI tokens, representing 20% of the total supply of 100 billion tokens. The decision to release an additional 5% of tokens was attributed to what the project described as “massive demand.”

Justin Sun’s Investment Grows

Justin Sun, the founder of Tron, has emerged as a significant supporter of World Liberty Financial. He initially invested $30 million in WLFI tokens in November 2024. On Jan. 19, Sun announced an additional $45 million investment, bringing his total commitment to $75 million.

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Justin Sun WLFI Investment. Source: Justin Sun
Justin Sun WLFI Investment. Source: Justin Sun on X

World Liberty Financial also formed a partnership with TRUMP, a memecoin associated with Donald Trump. The memecoin experienced volatile trading, reaching $73 before dropping to $41. This price movement coincided with the launch of a memecoin by Melania Trump. At the moment, TRUMP coin is trading at $60.3898.

TRUMP/USDT Price Chart. Source: TradingView
TRUMP/USDT Price Chart. Source: TradingView

With the tokens now priced at 5 cents, World Liberty Financial aims to accelerate the development of its decentralized trading platform.

While the platform has not yet launched, the focus remains on expanding the token’s role as a governance tool and meeting the expectations of its growing investor base.

Tatevik Crypto Journalist CoinChapter

Tatevik Avetisyan

Tatev Avetisyan is a Markets Writer and Analyst at CoinChapter, covering cryptocurrency markets, policy, and regulation. With over seven years of experience in business and marketing development, she has spent the past two years specializing in digital assets and has authored more than 2,000 articles on crypto markets and regulatory developments.She contributes as a guest writer to leading industry publications and is a prominent Web3 advocate in Armenia through Web3Armenia. Her work reflects a broader focus on artificial intelligence and Web3 technologies. Tatev maintains a diversified crypto portfolio, with Bitcoin as her primary holding above CoinChapter’s $1,000 disclosure threshold.