LUCKNOW (CoinChapter.com) — Yasushi Akimoto, the producer behind several of Japan’s most popular idol groups like AKB48, has launched a new blockchain-based entertainment venture called YOAKE. YOAKE utilizes Astar Network, a layer-two blockchain network based in Japan, utilizing Polygon‘s zero-knowledge rollup technology. This should allow YOAKE to offer fast and affordable transactions to users.
YOAKE Entertainment is kickstarting operations as a joint venture between major players ASOBISYSTEM, TWIN PLANET, W TOKYO, and Y&N Brothers. The company aims to pioneer a new token-based economy for the idol world.
Yasushi Akimoto’s YOAKE is For Idol Group Fans
Yasushi Akimoto’s YOAKE platform emphasizes launching exclusive crypto tokens for idol groups on the blockchain. In doing so, the initiative allows global fans to acquire tokens associated with their preferred Japanese pop stars, opening up novel revenue streams for artists by transcending traditional physical venues and geographic limitations.
Moreover, token holders will have the opportunity to accrue more tokens by engaging in diverse online activities, thereby encouraging active participation.
Leveraging platforms like Astar allows connecting fans directly with creators in transparent and accessible ways not previously possible. Sota Watanabe, CEO of Astar developer Startale Labs, views this as a way to take Japanese entertainment to the next level.
By combining entertainment and Web3 technology, activities can be recorded on the blockchain, incentives can be designed for those who perform certain actions, and events can be attended by anyone around the world.
Watanabe stated
Web3 Meets Entertainment
Astar will work with Polygon blockchain to create a seamless experience for onboarding mainstream entertainment and retail users onto Web3. The fusion of entertainment and crypto promises new forms of fan engagement, global revenue opportunities, and tokenized incentives that could overhaul traditional business models.
Yasushi Akimoto’s YOAKE positions entertainment as the catalyst for the widespread adoption of cryptocurrency innovations. As the influence of Asian entertainment continues to expand on a global scale, the introduction of tokenized models that facilitate decentralized fan engagement across the world promises to revolutionize the economics of the idol industry and the overarching media landscape.
