Key Takeaways:
- $2,000 in Bitcoin is up for grabs daily during the ‘buy the dip’ campaign.
- Chipotle currently accepts 98 different digital currencies.
LAGOS (CoinChapter.com) — Chipotle, an American-owned fast-food chain company, is gifting its customers $200,000 worth of cryptocurrency in a “buy the dip” promo campaign.
The restaurant chain announced the week-long promo giveaway today through its official Twitter account. According to the announcement, $200,000 in cryptocurrency and $2 million in guacamole and queso Blanco dip is up for grabs.
During the “buy the dip” campaign, Chipotle will give crypto prizes of different amounts to 516 players. The cryptocurrency reward will be awarded in various tokens, including Bitcoin, Ethereum, Solana, Avalanche, and Dogecoin.
Furthermore, the crypto prizes will range from $1,250 to $35,000 and be deposited into the winners’ Coinbase accounts. In addition to the crypto giveaway, 700,000 Chipotle customers will also receive vouchers for free food during the promo campaign.
“Five fans will receive $2,000 in Bitcoin per day ($10,000), five fans will receive $1,000 in Ethereum each day ($5,000). Five fans will get $250 in Solana per day ($1,250). Apart from this 20 fans will get $150 in Avalanche ($3,000) and 20 fans will receive $150 in Dogecoin per day ($3,000).”
Chipotle said.
To play, customers must watch a crypto line chart move and “buy the dip” to win.
Players of the “buy the dip” will have 15 seconds to claim the prize; if not so, they have the chance to swap it for a different prize. Players also can try again if they have failed to win a prize. Each customer will get three chances to play till Sunday.
‘Buy The Dip’ Promo To Connect Chipotle With Web3 Community
Chipotle’s chief marketing officer, Chris Brandt, has posited that the “buy the dip” campaign will boost the restaurant’s popularity in the web3 community. Brandt noted that the restaurant chain was excited and looking to increase its influence in the crypto industry.
“We want to build the next generation of Chipotle fandom by connecting with the Web3 community. We’re excited to bring positivity to the crypto conversation.”
Brandt said.
It is worth noting that this is not the first time Chipotle has engaged with cryptocurrency. In April 2021, the restaurant ran a “Burritos or Bitcoin” promo campaign that gave away $100,000 in BTC.
Chipotle Now Accepts 98 Different Digital Currencies
Meanwhile, it is important to note that Chipotle recently began accepting digital currency. The restaurant chain tapped Flexa for crypto payment and currently accepts 98 different digital currencies at its outlets.
Several other top food chains have also organized similar crypto giveaways for their customers.
In November 2021, Burger King tapped Robinhood to gift customers Bitcoin, Ether, and DOGE. Similarly, McDonald’s China branch started a campaign for customers to win 188 nonfungible tokens celebrating its 31st anniversary.
Pizza Hut last year also started accepting cryptocurrency as a form of payment in Venezuela. According to the franchise CEO in Venezuela, Richard Elkhouri, Pizza Hut combined innovative technology with good food.
Starbucks also allows its reward members to turn cryptocurrencies into cash balances on the Starbucks app. Similarly, like Chipotle, Starbucks originally partnered with Flexa but now uses another third-party app. Starbucks went further to announce plans to create a digital community Web3 platform. It is also planning to issue and release non-fungible tokens (NFTs).
