Bitget, which is now the fourth-largest crypto exchange in terms of userbase, has revealed the details of its rebranding campaign. The company is intent on overhauling mobile and desktop visuals, and is applying a new “Trade Smarter” logo, reflecting the overall merger of technology and benefit-driven by efficiency in trading.
Bitget has been running a rebranding campaign in recent months, aiming to position the platform as a leader in change, crypto adoption, and Web3 integration. The exchange has announced that it will be revamping the mobile and desktop versions of the website interface in the coming six months to best reflect its new streamlined approach to trading. The brand logo has also been updated by undergoing a minimization of protruding details under an aptly-called “subtractive” approach to visualization.
The exchange is also advancing its new “Trade Smarter” philosophy as part of the rebranding effort, driving home the idea that using advanced instruments, such as AI-assisted trading and Martingale Strategies, will improve individuals’ lifestyles through efficiency and utility. The new logo is a derivation of Bitget’s core “Better trading, better life” slogan, which has been used since the platform’s inception as a beacon to showcase the need for embracing cryptocurrencies for attaining a better future.
Speaking about the rebranding campaign, Bitget Managing Director Gracy Chen said that over the past five years, Bitget has been at the forefront of innovation, prioritizing users’ needs to address complex challenges in trading. She reiterated that Bitget remains a trailblazer, offering user-friendly trading products that set the standard in the crypto industry, with an unwavering commitment to shaping a smarter future.
Bitget has achieved impressive results over the current year, as indicated in the TokenInsight 2023 Q2 Exchange Report, which stated that the exchange reached top 4 ranking among centralized exchanges by quarterly accumulated trading volume. In addition to generating over $74 million in profits, Bitget also managed to reach the 20 million user mark and partnered with such celebrities as Lionel Messi for advancing its new educational initiatives worldwide.
